RICK VAN HOUSE / SALES & MARKETING GROWTH PARTNER
Give your sales team a clearer path to the next opportunity.
I work alongside business owners and sales leaders to connect marketing, CRM, and follow-up—and put practical AI to work where it can reduce research and admin work—so their teams can identify the right opportunities and move them forward, with people in control.
REQUEST A STRATEGY CALLBACKWork directly with me, with implementation support from Know Advertising when you need it.
THE CHALLENGE
Good salespeople need a connected system.
Many teams already have good people, marketing activity, customer information, and sales tools. The challenge is connecting them: campaign interest may not reach the right salesperson, CRM notes and next steps can be scattered, and research takes time without making priorities clearer. When useful context is hard to find, promising conversations lose momentum.
When the pieces don’t connect, opportunities lose momentum.
HOW I HELP
Connect the work around the sale.
I help connect the parts your team already has—and address the gaps slowing progress. That can include better target research, a clearer CRM process, useful sales content, and AI integrated into the workflows your team already uses—not another disconnected tool. AI can reduce busywork; people stay in control of priorities and decisions.
Find the right opportunities.
Clarify the buyers and roles that fit, build relevant company context, and help your team prioritize where to focus. AI-supported research can reduce busywork; your people decide where to act.
Equip the conversation.
Set up CRM steps and ownership that fit your sales process, then give the team useful proof and content. Integrate AI into research, conversation prep, and follow-up—with people guiding priorities and decisions.
Learn and improve.
Connect marketing activity with inquiries and opportunity progress where measurement allows. Review response signals with the team, then refine the next step.
A CLIENT EXAMPLE
A clearer sales system for a growing team.
Great Lakes Landscape Design had outgrown the way its CRM pipelines were organized. We rebuilt the pipelines around the sales process, helped implement the new workflows and train the team, and created a CRM and pipeline handbook as a practical reference.
Pipelines made for their process.
We redesigned the CRM pipelines so opportunities, ownership, and next steps follow a clearer path.
New workflows put into use.
We worked with the team to put the new process in place and build confidence using it day to day.
A handbook the team can use.
The CRM and pipeline handbook gives the team a shared reference as roles and sales capacity grow.
The new pipelines are in use and helping support sales-team growth while the founder shifts more attention from day-to-day selling toward leading the business.
The next phase is connecting automated follow-up, AI integration, and new lead traffic to the pipeline—with less manual handoff along the way.
YOUR PARTNER, FROM PLANNING THROUGH IMPLEMENTATION
Work directly with Rick.
I’m Rick Van House, founder of Know Advertising. For more than two decades, I’ve helped businesses clarify their story, find growth opportunities, and turn strong ideas into useful work.
I work alongside your team from the first conversation through implementation. When a project calls for additional creative, media, or technical support, I bring in the right Know Advertising specialists.
Explore Rick’s consulting website
A PRACTICAL WAY TO BEGIN
Start with one useful improvement.
We begin with a conversation about how your team finds, manages, and follows up on opportunities. From there, we agree on a focused scope, fee, and first improvement that fits your business.
That may be a defined project, ongoing monthly support, or focused hourly guidance. If the work calls for more hands, Know Advertising can bring in creative, media, or technical specialists.
STRATEGY, PUT TO WORK
Built alongside your team.
Good plans should make a difference in the day-to-day. I work with the people responsible for growth to turn priorities into practical steps the team can use, measure, and refine.
START WITH A REAL CONVERSATION
What would help your sales team?
Tell me where opportunities lose momentum—whether that’s CRM process, follow-up, or integrating AI into the sales workflow. I’ll call you personally to understand the situation and discuss a practical next step.
REQUEST A CALLBACK
Request a strategy callback.
Leave your contact details, and I’ll call you personally to talk through what would help your sales team.