Dynamic Retargeting

Personalize ads based on past user engagement

Dynamic Retargeting is a powerful advertising solution that can vary advertisements shown to consumers based on products they have looked at before, their geographical location, and their past purchases.

With static retargeting, ads are displayed to users who have previously engaged with your brand to guide them back to your website. Retargeting is considered one of the most cost-effective advertising tactics that generates the highest ROI because it ensures your brand is top-of-mind for the consumer.

One of the most cost-effective advertising tactics that generates the highest ROI

How it works

With Dynamic Retargeting, campaigns can be executed with greater precision and efficiency. Quite simply, it retargets customers with a customized ad that contains a personalized message.

This approach allows you to generate highly customized native and display ads and enables you to serve ads based on the nature of a viewer’s prior website engagement and activity. With it, you can deliver ads that have the greatest odds of creating web traffic, conversion, and impact – and it’s all automated.

The Dynamic Retargeting experience for customers

Dynamic Retargeting is ideal for e-commerce sites that exist to sell products or services, have massive inventory, and appeal to a range of customers.

Deliver Personalized AdsDeliver Personalized Ads

Change elements of the ad to match the visitor’s engagement to your site.

Drive PurchasesDrive Purchases

Make your ads more relevant to the visitor’s behavior to increase the likelihood of a conversion.

Strengthen Customer RelationshipsStrengthen Customer Relationships

Adapt to the constantly changing behaviors and interests of visitors to inspire them to engage with your brand.