ABM Targeting and Measurement

Advertise to your best-fit B2B audiences, at scale

For B2B marketers, getting in front of the right professionals with buying influence is essential. You need the means to efficiently target within your brand’s ideal customer profile so your ads can lead to meaningful conversions. Account-Based Marketing (ABM) gets you the best leads instead of just more leads.

With ABM Targeting and Measurement, you can focus on high-value business-to-business professionals and companies, making your advertising dollars count. This solution enables you to reach people at every stage of the buying journey on native, display, video, connected TV (CTV), and audio channels.

Focus on high-value business-to-business professionals and companies

Create custom ABM audiences

Mix-and-match ABM lists with firmographics and persona-level data for custom audience targeting at any scale or focus. You can quickly and easily understand what reach is possible from your lists thanks to the instant audience size estimate.

Narrow in on specific targeting attributes, such as:

  • Accounts (company domains)
  • Job functional area and seniority
  • Company industry, revenue, and size
  • Fortune companies

To reach B2B professionals in the United States:

133 Million+ total universe of B2B professionals133 Million+

Total universe of B2B professionals

42 Million+ decision-making B2B professionals42 Million+

Decision-making B2B professionals

12 Million+ senior and executive B2B professionals12 Million+

Senior and executive B2B professionals

4.5 Million+ C-suite B2B professionals 4.5 Million+

C-suite B2B professionals

4.2Million+ unique targetable companies4.2 Million+

Unique targetable companies

What you learn with measurement

Measuring which professionals engage with your ads is critical for B2B marketers. Don’t wait until your campaign has ended to see its impact. Instead, you can view in-flight reporting that can help inform your current and future strategies.

Gain audience intelligence

Understand who (marketers or engineers, big or small companies) is engaging and with what (campaigns/creatives/conversions) to better iterate and segment the audiences for increasingly focused targeting.

Track progress across the buyer’s journey

Learn which actions users take at each funnel stage to gain intelligence into your unique sales cycle.

Understand the impact on accounts and engagement

Discern who your interested and engaged accounts are so you can then prioritize them with your sales team.

Quantify your marketing dollars

Show stakeholders how programmatic can help nurture and drive your ideal audience through a long and complex sales funnel and prove your ROAS (Return On Ad Spend).