It’s one of those things you don’t even think about until you have to do it yourself.

But if you throw yourself into organizing, creating, and launching an ad campaign, you’ll probably come to realize one thing: it takes a lot of people to do this. Especially if you want to do it well.

Here are some of the departments you’ll work with throughout the development of an ad campaign as well as a description of just some of the roles in each:


This team creates anything audio or visual for the campaign while remaining true to brand style and voice (and budget).

  • Creative director
  • Art director
  • Content producer
  • Videographer
  • Copywriter
  • Graphic designer
  • Social content creator
  • UX/UI designer
  • Photographer
  • Illustrator
  • Editor
  • Voiceover artist


This team builds fruitful relationships with the client(s) while also juggling deadlines, priorities, and event budgets.

  • Account coordinator
  • Account executive
  • Project manager
  • Content manager
  • Brand strategist
  • Client coordinator


This team handles negotiations and placement of assets on radio, broadcast TV, streaming services, social media platforms, billboards, digital spaces, and more.

  • Media coordinator
  • Media planner
  • Media buyer
  • Social media coordinator
  • Digital marketing manager
  • Account coordinator
  • Traffic manager

So, now you know all the different roles and departments that work to develop ads and ad campaigns. But you may be asking yourself: Why do I need to know all this? Why should I care?

Many marketing teams, strapped for cash, take on the roles themselves for a full-blown campaign. While it’s not impossible to do a campaign with one or a few people, it’s likely that the campaign will not achieve its intended results without all the expertise different people bring to different roles.

Expecting one person to do all the things — or a few people to take on a mixture of roles — will likely result in a subpar campaign.

If you have an ad campaign that needs to hit a certain milestone or rake in X amount of dollars, it’s best to let the professionals handle it. There’s a reason they’re professionals — they have the training, expertise, and experience to take a campaign from blah to brilliant.

And if you want to jump right into a campaign with an advertising agency, we’re here to help! Contact us today for more information.