Market research in an advertising context is just learning about your target audience, where to find them, and how to create content that resonates and drives them to action. You may have already done some informal market research, such as posting a poll on social...
Sometimes you’ll hear the terms marketing and advertising used interchangeably. They’re confused frequently, but there’s a difference. Even though marketing and advertising both involve many of the same components and ideas, they’re very separate entities with the...
