There are an estimated 4.5 billion people on social media, and those people spend an average of 2.5 hours a day on social — so it definitely makes sense to make your business active on some platforms. Many business owners assume that social is also the best way to spend your ad dollars and receive the best ROI.

However, we’ve found that’s not the case.

The truth about social. Yes, it’s important to have a presence on social media (and regularly update your feed), but the urgency of spending ad dollars there is fading fast.

Honestly, it’s a bit of a dying breed.

Many people still think it’s the best use of your ad dollars. While it used to be a great place to really hit your target audience, tech has evolved and there are plenty of other places to get more bang for your buck.

Should you ignore social media advertising entirely? If you want to and you find that your customers tend to be in other places, then yes. But it’s still okay to allocate a little bit of your ad budget (maybe 5-7%) for social media advertising.

Consult the experts about social and everything else. Sure, social is important, but you should be exploring other places to better target your audience. There are plenty of other media channels — digital out of home, for example — that provide a better place to really hit your target audience and get more bang for your buck. And there are probably some mediums you don’t even know exist that could reach even more customers!

That’s why it’s so important to partner with pros who know your brand, audience, and available tools. A long-term relationship with an ad agency means you’ve got a team of experts and cheerleaders in your corner who can pinpoint the perfect platforms.

When you really need to hit your target audience square on, reach out to Know Advertising: An Agency of Excellence.

Contact us now.