Find the right CTV strategy for your existing digital and traditional TV buys
Add premium TV to your programmatic playbook
Get all the benefits of TV advertising but with more control over who sees your ads and how often. Connected TV (CTV) lets you serve your ads at the right time, to the right audience, the right number of times—so that the audience doesn’t tune out. Plus, you’ll get real-time results to help you optimize your campaigns even faster.
Serve your ads at the right time, to the right audience, the right number of times
What is CTV?
In simple terms, a connected TV is a TV set that is connected to the internet. This connection is made through built-in capabilities, such as a Smart TV or another device that enables a standard TV to become a connected TV (e.g. Roku, Apple TV, etc.).
CTV offers digital advertising targeting with the leaned-back experience of television. When a consumer watches CTV, they are experiencing it in the same way they would watch linear TV — on a big screen and in the casual environment of their living room. Compared to a small mobile or laptop screen, a CTV ad is more immersive and relaxed and typically delivers significantly higher completion rates than computer/laptop or mobile viewing.
Why include CTV?
In 2023, CTV ad spending reached $26.92 billion in the U.S. It’s only grown since then. The opportunity is huge and so are some of the benefits:
Extend Audience Reach and Engagement
Full-screen TV experience with high co-viewing activity.
Premium Inventory
Run ads along popular TV shows and movies in front of a fully invested audience during prime time hours.
High Completion Rates
CTV is a natural large-screen experience that results in high ad viewability.
Add premium TV to your programmatic playbook
Targeted Opportunities
By creating a highly customizable Browsing Audience, you can target TV screens based on what users have read online. The machine learning algorithm develops audiences of users who have shown the most interest in your specific areas.
Additionally, we can help you measure if CTV ads drove web visits or foot traffic to a specific location.
Digital campaigns are unmatched when it comes to the ability to target specific demographics, interests, income, behavior, or location. You can add multiple layers of targeting, depending on your goal.
Programmatic Guaranteed
Programmatic Guaranteed is ideal for advertisers looking to shift traditional TV budgets to CTV because you can reserve inventory upfront from publishers. CTV also provides the same benefits of targeting, frequency, measurement, and attribution that programmatic advertising has.
Ideal for advertisers looking to shift traditional TV budgets to CTV
Connected TV Devices
Streaming Devices
Apple TV, Chromecast, Fire Stick, Roku, etc
Smart TVs