Contextual AI

Use AI technology to create infinitely personal user experiences

Contextual AI leverages machine learning and AI to reach your audience based on the specific content they’re consuming. It lets you reach people where they naturally are.

We can build a custom contextual strategy for you by inputting in-context and out-of-context phrases. Then, the algorithm can determine the best ad placements based on a publisher’s or site’s content. The AI can expand your targeting to include relevant phrases related to the context, smarter than the exact-matching of keyword-based targeting.

Categorize Over 400 Million Web Pages

Span Multiple Channels

Leverage for native, display, and video advertising campaigns

How it works

To use Contextual AI, we first set the context by assessing what the target user’s mindset is when they’re consuming content online. Where will they go? What will they be reading about? What type of information will they be looking for?
With their mindset and preferences in mind, we input 3+ words or phrases that tend to appear together to set the context. We also can add out-of-context phrases to help ensure ads don’t appear on irrelevant sites.

Then, Contextual AI uses an algorithm to analyze the content in each display network web page to try to match ads with the content that is most relevant. The ad is served to the consumer when a placement that matches your targeting is found.

Why Contextual AI?

Cookieless Targeting

This approach tailors ads to the content near which they are displayed rather than tailoring it to the viewers themselves. With expanding limitations on the environments in which cookies exist, Contextual AI — which does not depend on cookies or other identifiers — is an effective targeting method to reach relevant consumers without the need for processing user data.

Build Relevant Ad Experiences

By showing ads to people who are browsing on sites directly relevant to your product or service, you can reach consumers in different ways and at different points in their journey. There is also a greater likelihood they will be more receptive to your message when it’s aligned with the content they are reading.

Keep Up With Content

The content of the Internet is constantly changing and evolving. Technology is continuously re-computing page contexts to ensure your ads appear within the most relevant, accurate, and up-to-date placements.

Contextual AI vs. 3rd-Party Segments

• 66% of the time, contextual ads with AI outperform 3rd-party segments

Contextual AI vs. Retargeting

• In 40% of campaigns, Contextual AI outperforms retargeting when it comes to CPA (cost per acquisition).
• Most of the time, Contextual AI performs equally as well as retargeting when it comes to CPA.