Keyword Targeting
When you like to call the shots on customizing your contextual strategy
You’re in control with Keyword Targeting. Define specific keywords and phrases related to your campaign and assign rules to accurately align your ads with the right content. If the page a user is visiting contains the specified keywords and meets your rules, your ad is placed on it.
Keyword Targeting can increase engagement
Get 4-10x more user engagement when ads are placed in the right context!
Personalizing based on weather drives results
Full control over determining the best ad placements.
You are the engine behind this tool. Keyword matching and a robust set of rules allow you to customize and experiment with your targeting to ensure your ads appear within your desired ad placements.
Build positive brand associations.
Boost your brand affinity by placing ads next to content that creates a positive association and favorability in your audience’s mind.
Deliver relevant content at the right moment.
Show ads to users based on the content they are consuming at that moment in time. This way, you reach them when they are in a receptive mindset.
Drive results without cookies.
Target audiences without the need for cookies or other user identifiers—making it especially useful for sensitive campaigns.