Take social media creative, for example.
We see AI ‘slop’ on our feeds all the time. It’s the brands or creators who decided it was better to use AI’s resources to regurgitate graphics, copy, or art instead of using it to save valuable time and resources.
Although it’s powerful and smart, using AI for creative endeavors — and to replace creative, talented humans — isn’t the best use of it.
Your creative needs to speak to your audience, to show care, and to connect. Use real humans to forge those connections and save AI for the non-creative tasks that help find leads and grow your business.
Have you ever spent hours chasing down new customers, desperately trying to find where your audience is, only to have the lead go cold? AI and other high-tech tools could be the solution you didn’t know you were looking for to help you achieve peak performance.
When it’s used in conjunction with other marketing tools, AI can capture more (and very specific) information about potential customers and reach out to them directly and quickly. This crucial data — from how long website visitors spend on a page to what they interact with — is useful. The AI complements other data to help us understand where our customers are coming from and what they want, and then we use additional AI tools (in conjunction with good old-fashioned human outreach) to reach out to those potential customers.
We’ve found that supplementing AI to handle some time-consuming sales tasks can free up teams to invest more time and human energy into the fun stuff: creative and strategy. This performance-based marketing strategy (with AI streamlining the process) is exceptionally effective and saves time, money, and resources.
And we’d like to help your business use this technology, too.
We use AI as technology in three ways:
Identify
We employ AI to constantly track search terms, browsing behavior, and website engagement to find customers and determine how likely they are to purchase at that point. Once the most likely-to-convert targets are identified, we move to connect with them.
Connect
Conducting extremely personal outreach to dozens or hundreds of leads can be difficult. But with AI, it doesn’t have to be. We can use AI throughout a multi-channel outreach campaign to your leads, from automatic SMS and voicemail messages to intelligent email threads and natural-sounding AI phone calls (that can even be handed off to a human when the lead is hot).
Convert & Close
Once your leads are ready to convert, automated booking through AI can help land that deal. The connection doesn’t stop there, though, as AI can continue to nurture leads throughout the booking process through voice and text interactions, giving the customer full confidence and allowing you to focus on closing the sale.
Bottom line: AI should be used for its technology and not as a cheat. We use AI to make us more nimble, but always hand-in-hand with human intelligence and other state-of-the-art marketing tools.
Ready to see these high-tech tools in action for yourself? The experts at Know Advertising can show you how it can work to build your business.
See how AI can streamline your efforts and boost performance.