Weather Targeting

Automate your advertising based on current local weather conditions

Engage consumers during key weather changes with ads that drive action to boost your campaign relevance and performance. Campaigns can be further layered with other creative tactics such as geo, day of the week, time, device, segments, and inventory for endless targeting personalization across the customer journey.

Personalizing based on weather drives results

Maximize Campaign Effectiveness

Weather Targeting allows you to deliver relevant messaging to the right people for the right product at the right time to improve campaign effectiveness and return on investment (ROI).

Deliver More Relevant Ads

Automatically trigger ad creative only when and where the desired weather conditions are present, helping you deliver hyper-personalized messages to the right audiences.

Leverage Weather-Driven Demand

The weather impacts product demand across nearly every industry. Weather-driven marketing is a big opportunity to boost brand awareness and sales.

Harness the weather’s power to influence your customers’ actions.

Weather is an important factor in our daily lives. It dictates what we do, where we go, what we eat, and how we feel. It also has a wide range of influences on purchasing behaviors. No matter where your customers live, you can expect the weather to:

Drive Product Demand

One-third of all US business activity has some form of weather sensitivity. In fact, weather accounts for a swing factor of 3.4% of the total US GDP— amounting to several hundred billion dollars.

Impact Purchase Price

As exposure to sunlight increases, positive mood and consumer spending tends to increase as well.

Affect Consumer Mood

Weather data predicts emotion. A study found that weather events accounted for 40% of a consumer’s mood evaluation.

Influence Buying Method

Weather affects which channels consumers use to make purchases, whether they visit a brick-and-mortar store or shop online. Almost half of UK retailers (47%) rank the weather as one of the top 3 factors driving consumer demand.