Shop Talk
We’ve been around the block and know what it takes to create strong client relationships, build unique brands, and help businesses grow. Here, we share some tips, tricks, and insights into what we’ve learned along the way.
Don’t spend too much on social
There are an estimated 4.5 billion people on social media, and those people spend an average of 2.5 hours a day on social — so it definitely makes sense to make your business active on some platforms. Many business owners assume that social is also the best way to...
The best way to build your brand
Branding. It’s the buzzword you hear everywhere, but how does it apply to your business? How can you ensure you’re doing it correctly, doing it well and staying consistent with all your branding efforts? Two critical points that may be helpful: Consistency is crucial....
Here’s how to make sure your ads go further
Advertising campaigns can do wonders for your business, but some companies may not be ready to dive into a full campaign quite yet. Before you think you’re ready to begin launching ads, there are things you can do to boost brand recognition. A solid business and...
Don’t launch an ad campaign at the wrong time.
When you get together to talk to an ad agency about launching an ad campaign, one of the first questions they’ll ask is: Why now? Timing is everything. You want to ensure your campaign is sent out for the right reasons and reaches the right people. In this article,...
Ad campaigns aren’t a solo act. They’re a team sport.
It’s one of those things you don’t even think about until you have to do it yourself. But if you throw yourself into organizing, creating, and launching an ad campaign, you’ll probably come to realize one thing: it takes a lot of people to do this. Especially if you...
How to create a badass ad campaign proposal
We’ve all had to make a presentation that has a *lot* riding on it. For many of our clients, that can mean convincing their higher-ups — like CEOs, executive leadership — that their company needs to create and launch an ad campaign. We’ve had plenty of experience...